ADVERTISING CAMPAIGN STRATEGY A Guide to Marketing Communication Plans
This text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process.
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| Main Authors: | , |
|---|---|
| Format: | Manuscript Book |
| Language: | English |
| Published: |
South Melbourne, Victoria
Cengage Learning
2015
|
| Edition: | Fifth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 005 | 201835105845 | ||
| 008 | 180913s2015 VRA a## ##001 #dENG#D | ||
| 020 | # | # | |a 9781133434801 |q paperback |
| 020 | # | # | |a 1133434800 |q paperback |
| 040 | # | # | |a UiTM |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5837 |b .A38 2015 |
| 100 | 1 | # | |a Parente, Donald E. |e author |
| 245 | 1 | 0 | |a ADVERTISING CAMPAIGN STRATEGY |b A Guide to Marketing Communication Plans |c Donald Parente, Kristen L. Strausbaugh-Hutchinson |
| 250 | # | # | |a Fifth Edition |
| 264 | # | 1 | |a South Melbourne, Victoria |b Cengage Learning |c 2015 |
| 264 | # | 4 | |c ©2015 |
| 300 | # | # | |a xxiii, 401 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. |
| 526 | 0 | # | |a CPM655 |b AD247 |5 AD |
| 526 | 0 | # | |a Degree Project - Commercial Photography |b Bachelor Of Creative Photomedia (Honors) |5 Faculty of Art & Design |
| 526 | 0 | # | |a GDA686 |b AD241 |5 AD |
| 526 | 0 | # | |a Case Studies in Advertising |b Bachelor in Graphic Design (Honors) |5 Faculty of Art & Design |
| 650 | # | 0 | |a Advertising campaigns |
| 650 | # | 0 | |a Communication in marketing |
| 700 | 1 | # | |a Strausbaugh-Hutchinson, Kirsten L. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=801274 |
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ADVERTISING CAMPAIGN STRATEGY A Guide to Marketing Communication Plans 
Advertising campaign strategy a guide to marketing communication plans