ADVERTISING CAMPAIGN STRATEGY A Guide to Marketing Communication Plans
This text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
South Melbourne, Victoria
Cengage Learning
2015
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| Edition: | Fifth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. |
|---|---|
| Physical Description: | xxiii, 401 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781133434801 1133434800 |
ADVERTISING CAMPAIGN STRATEGY A Guide to Marketing Communication Plans