QUALITATIVE METHODS in BUSINESS RESEARCH

• Main Authors: Eriksson, Paivi (Author), Kovalainen, Anne (Author)
• Format: Book Chapter
• Language: English
• Published: Los Angeles Sage 2016
• Edition: Second edition
• Subjects: Qualitative research; Business > Research
• Online Access: Click Here to View Status and Holdings.
• Physical Description: x, 363 pages illustrations 25 cm
• Bibliography: Includes bibliographical references (pages 333-354) and index
• ISBN: 9781446273388 (hardback)

This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also: Explores the challenges of working with qualitative data Introduces qualitative methods including interviews, focus groups & ethnography New to the 2nd edition: The role of digital tools and social media, and how you can use them for data collection 3 new chapters on qualitative content analysis, visual research and publishing research.