QUALITATIVE METHODS in BUSINESS RESEARCH
This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the w...
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Los Angeles
Sage
2016
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Edition: | Second edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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