QUALITATIVE METHODS in BUSINESS RESEARCH

QUALITATIVE METHODS in BUSINESS RESEARCH

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This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the w...

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Bibliographic Details
Main Authors: Eriksson, Paivi (Author), Kovalainen, Anne (Author)
Format: Book Chapter
Language:English
Published: Los Angeles Sage 2016
Edition:Second edition
Subjects:
Qualitative research
Business > Research
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