MARKETING WITH STRATEGIC EMPATHY Inspiring strategy with deeper consumer insight

MARKETING WITH STRATEGIC EMPATHY Inspiring strategy with deeper consumer insight

Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for flexible marketing planning.

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Bibliographic Details
Main Author:	Brooks, Claire (Author)
Format:	Book
Language:	English
Published:	London Philadelphia Kogan Page 2016
Edition:	1st ed
Subjects:	Marketing > Management Consumer behavior Organizational change
Online Access:	Click Here to View Status and Holdings.
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Description
Summary:	Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for flexible marketing planning.
Physical Description:	xvi, 238 pages : illustrations 22cm
Bibliography:	Includes bibliographical references and index
ISBN:	9780749477547