MARKETING WITH STRATEGIC EMPATHY Inspiring strategy with deeper consumer insight

MARKETING WITH STRATEGIC EMPATHY Inspiring strategy with deeper consumer insight

Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for flexible marketing planning.

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Bibliographic Details
Main Author: Brooks, Claire (Author)
Format: Book
Language:English
Published: London Philadelphia Kogan Page 2016
Edition:1st ed
Subjects:
Marketing > Management
Consumer behavior
Organizational change
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