Consumer Behavior Buying, Having, and Being
Solomon goes beyond the discussion of why people decide to buy certain items and explores how product, services, and consumption activities shape people's social experiences. Various features apply the concepts from a global perspective making the content more relevant, including the Turkish co...
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Pearson Education
2013
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| Edition: | Tenth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Consumer Behavior Buying, Having, and Being
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Consumer Behavior Buying, Having, and Being