Consumer Behavior Buying, Having, and Being

Solomon goes beyond the discussion of why people decide to buy certain items and explores how product, services, and consumption activities shape people's social experiences. Various features apply the concepts from a global perspective making the content more relevant, including the Turkish co...

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Bibliographic Details
Main Author: Solomon, Michael R. (Author)
Format: Book
Language:English
Published: Boston Pearson Education 2013
Edition:Tenth Edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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