Consumer Behavior Buying, Having, and Being
Solomon goes beyond the discussion of why people decide to buy certain items and explores how product, services, and consumption activities shape people's social experiences. Various features apply the concepts from a global perspective making the content more relevant, including the Turkish co...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Pearson Education
2013
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| Edition: | Tenth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.32 |b .S65 2013 |
| 100 | 1 | 0 | |a Solomon, Michael R. |e author |
| 245 | 1 | 0 | |a Consumer Behavior |b Buying, Having, and Being |c Michael R. Solomon |
| 250 | 0 | 0 | |a Tenth Edition |
| 264 | # | 1 | |a Boston |b Pearson Education |c 2013 |
| 264 | # | 4 | |c ©2013 |
| 300 | 0 | 0 | |a 639 pages |b illustrations |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 504 | 0 | 0 | |a Includes bibliographical references and indexes |
| 520 | # | # | |a Solomon goes beyond the discussion of why people decide to buy certain items and explores how product, services, and consumption activities shape people's social experiences. Various features apply the concepts from a global perspective making the content more relevant, including the Turkish coffee experience, Liverpool football fans in Asia and advertising in South Africa's taxis. |
| 650 | # | 0 | |a Consumer Behavior |
| 650 | # | 0 | |a Market Surveys |
| 040 | # | # | |a Shah Alam |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=799476 |
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Consumer Behavior Buying, Having, and Being 
Consumer behavior buying, having, and being