Consumer Behavior Buying, Having, and Being
Solomon goes beyond the discussion of why people decide to buy certain items and explores how product, services, and consumption activities shape people's social experiences. Various features apply the concepts from a global perspective making the content more relevant, including the Turkish co...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Pearson Education
2013
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| Edition: | Tenth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Solomon goes beyond the discussion of why people decide to buy certain items and explores how product, services, and consumption activities shape people's social experiences. Various features apply the concepts from a global perspective making the content more relevant, including the Turkish coffee experience, Liverpool football fans in Asia and advertising in South Africa's taxis. |
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| Item Description: | Includes index |
| Physical Description: | 639 pages illustrations 28 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780273767312 |
Consumer Behavior Buying, Having, and Being 
Consumer behavior buying, having, and being