Basic Marketing A Marketing Strategy Planning Approach
Basic Marketing 17e builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has a...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
2009
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| Edition: | 17 EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Essentials of Marketing A Marketing Strategy Planning Approach 
Basic Marketing A Global-Managerial Approach 
Basic marketing a managerial approach