Relationship marketing bringing quality, customer service and marketing together

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Bibliographic Details
Main Author:	Christopher, Martin
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Payne, Adrian, Ballantyne, David
Format:	Unknown
Published:	Oxford Butterworth-Heinemann 1991
Series:	The Marketing series
Subjects:	Customer services Marketing Quality control
Online Access:	Click Here to View Status and Holdings.
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