The Interface of marketing and strategy

The Interface of marketing and strategy

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Bibliographic Details
Other Authors: Day, George S, Wensley, Robin 1944-, Weitz, Barton A
Format: Book
Published: Greenwich, Conn. JAI Press 1990
Series:Strategic management policy and planning v. 4
Subjects:
Marketing > Management
Marketing > Decision making
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxi, 453 p. ill. 24 cm
Bibliography:Includes bibliographical references.
ISBN:0892328096

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