The Interface of marketing and strategy

Saved in:

Bibliographic Details
Other Authors:	Day, George S, Wensley, Robin 1944-, Weitz, Barton A
Format:	Book
Published:	Greenwich, Conn. JAI Press 1990
Series:	Strategic management policy and planning v. 4
Subjects:	Marketing > Management Marketing > Decision making
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet