COMPETING ON VALUE Bridging the gap between brand and customer value

COMPETING ON VALUE Bridging the gap between brand and customer value

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Bibliographic Details
Main Author: Knox, Simon (Author)
Other Authors: Maklan, Stan (co-author)
Format: Book
Language:English
Published: London Financial Times Pitman Publishing 1998
Subjects:
Brand name products > Management
Customer loyalty
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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