COMPETING ON VALUE Bridging the gap between brand and customer value

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Bibliographic Details
Main Author:	Knox, Simon (Author)
Other Authors:	Maklan, Stan (co-author)
Format:	Manuscript Book
Language:	English
Published:	London Financial Times Pitman Publishing 1998
Subjects:	Brand name products > Management Customer loyalty Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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