COMPETING ON VALUE Bridging the gap between brand and customer value

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Bibliographic Details
Main Author:	Knox, Simon (Author)
Other Authors:	Maklan, Stan (co-author)
Format:	Book
Language:	English
Published:	London Financial Times Pitman Publishing 1998
Subjects:	Brand name products > Management Customer loyalty Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Knox, Simon \|e author
245	1	0	\|a COMPETING ON VALUE \|b Bridging the gap between brand and customer value \|c DR. SIMON KNOX and STAN MAKLAN
264	#	1	\|a London \|b Financial Times Pitman Publishing \|c 1998
264	#	4	\|c ©1998
300	#	#	\|a xviii, 235 pages \|b illustrations \|c 24 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and index
546	#	#	\|a Text in English
650	#	0	\|a Brand name products \|x Management
650	#	0	\|a Customer loyalty
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Maklan, Stan \|e co-author
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