COMPETING ON VALUE Bridging the gap between brand and customer value
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Main Author: | |
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Other Authors: | |
Format: | Manuscript Book |
Language: | English |
Published: |
London
Financial Times Pitman Publishing
1998
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xviii, 235 pages illustrations 24 cm |
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Bibliography: | Includes bibliographical references and index |
ISBN: | 0273631055 9780273631057 |