INTERNATIONAL BUSINESS THE CHALLENGE OF GLOBAL COMPETITION

• Main Author: Ball, Donald A. (Author)
• Other Authors: Geringer, John Michael (co-author), McNett, Jeanne M. (co-author), Minor, Michael S. (co-author)
• Format: Book
• Language: English
• Published: New York NY McGraw-Hill Irwin 2012
• Edition: 13th edition
• Subjects: International business enterprises > Management
• Online Access: Click Here to View Status and Holdings.

 The challenging world of international business -- International trade and foreign direct ivestment -- Internationalinstitutions from an international business perspective -- Sociocultural forces -- Natural resources and environmental sustainability -- Political and trade forces -- Intellectual property and other legal forces -- The international monetary system and financial forces -- International competitive strategy -- Organizational design and control -- Global leadership issues and practices -- Assessing international markets -- Entry modes -- Export and import practices -- Marketing internationally -- Global operations and supply chain management -- Managing human resources in an internationalcontext -- International accounting and financial management.