INTERNATIONAL BUSINESS THE CHALLENGE OF GLOBAL COMPETITION

INTERNATIONAL BUSINESS THE CHALLENGE OF GLOBAL COMPETITION

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The challenging world of international business -- International trade and foreign direct ivestment -- Internationalinstitutions from an international business perspective -- Sociocultural forces -- Natural resources and environmental sustainability -- Political and trade forces -- Intellectual prop...

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Bibliographic Details
Main Author: Ball, Donald A. (Author)
Other Authors: Geringer, John Michael (co-author), McNett, Jeanne M. (co-author), Minor, Michael S. (co-author)
Format: Book
Language:English
Published: New York NY McGraw-Hill Irwin 2012
Edition:13th edition
Subjects:
International business enterprises > Management
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