Applying electronic customer relationship management (E-CRM) in the hotel industry case study in Intekma Resort and Convention Centre, Shah Alam

Applying electronic customer relationship management (E-CRM) in the hotel industry case study in Intekma Resort and Convention Centre, Shah Alam

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Bibliographic Details
Main Author: Saliza Yaacob
Corporate Authors: Faculty of Information Technology and Quantitative Sciences, Fakulti Teknologi Maklumat dan Sains Kuantitatif
Format: Thesis
Published: Shah Alam, Selangor Universiti Teknologi MARA. Faculty of Information Technology and Quantitative Sciences 2002
Subjects:
Customer relations > Management
Online Access:Click Here to View Status and Holdings.
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