Applying electronic customer relationship management (E-CRM) in the hotel industry case study in Intekma Resort and Convention Centre, Shah Alam

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Bibliographic Details
Main Author:	Saliza Yaacob
Corporate Authors:	Faculty of Information Technology and Quantitative Sciences, Fakulti Teknologi Maklumat dan Sains Kuantitatif
Format:	Thesis
Published:	Shah Alam, Selangor Universiti Teknologi MARA. Faculty of Information Technology and Quantitative Sciences 2002
Subjects:	Customer relations > Management
Online Access:	Click Here to View Status and Holdings.
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