Applying electronic customer relationship management (E-CRM) in the hotel industry case study in Intekma Resort and Convention Centre, Shah Alam

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Bibliographic Details
Main Author:	Saliza Yaacob
Corporate Authors:	Faculty of Information Technology and Quantitative Sciences, Fakulti Teknologi Maklumat dan Sains Kuantitatif
Format:	Thesis
Published:	Shah Alam, Selangor Universiti Teknologi MARA. Faculty of Information Technology and Quantitative Sciences 2002
Subjects:	Customer relations > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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040	#	#	\|a UiTM
090	0	0	\|a HF5415.5 \|b .S25 2002
100	0	#	\|a Saliza Yaacob
245	1	0	\|a Applying electronic customer relationship management (E-CRM) in the hotel industry \|b case study in Intekma Resort and Convention Centre, Shah Alam \|c Saliza Yaacob
260	#	#	\|a Shah Alam, Selangor \|b Universiti Teknologi MARA. Faculty of Information Technology and Quantitative Sciences \|c 2002
300	#	#	\|a xiii, 91 p. \|b ill. \|c 30 cm
500	#	#	\|a UiTM X Digitization
502	#	#	\|a Student Report (BSc.) - Universiti Teknologi MARA. Faculty of Information Technology and Quantitative Sciences, 2002
504	#	#	\|a Includes bibliographical references
650	#	0	\|a Customer relations \|x Management
710	1	#	\|a Faculty of Information Technology and Quantitative Sciences
710	#	#	\|a Fakulti Teknologi Maklumat dan Sains Kuantitatif
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=763817
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