DESIGN MANAGEMENT USING DESIGN to BUILD BRAND VALUE and CORPORATE INNOVATION
Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in...
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| Format: | Book |
| Language: | English |
| Published: |
NEW YORK
ALLWORTH PRESS
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Manufacturing processes for design professionals