DESIGN MANAGEMENT USING DESIGN to BUILD BRAND VALUE and CORPORATE INNOVATION

DESIGN MANAGEMENT USING DESIGN to BUILD BRAND VALUE and CORPORATE INNOVATION

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in...

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Bibliographic Details
Main Author: Borja de Mozota, Brigitte (Author)
Format: Manuscript Book
Language:English
Published: NEW YORK ALLWORTH PRESS 2003
Subjects:
Manufacturing processes
Design, Industrial
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