DESIGN MANAGEMENT USING DESIGN to BUILD BRAND VALUE and CORPORATE INNOVATION

DESIGN MANAGEMENT USING DESIGN to BUILD BRAND VALUE and CORPORATE INNOVATION

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in...

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Bibliographic Details
Main Author: Borja de Mozota, Brigitte (Author)
Format: Manuscript Book
Language:English
Published: NEW YORK ALLWORTH PRESS 2003
Subjects:
Manufacturing processes
Design, Industrial
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781581152838  |q paperback 
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040 # # |a DLC  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a TS183  |b .B56 2003 
100 1 # |a Borja de Mozota, Brigitte  |e author 
245 1 0 |a DESIGN MANAGEMENT  |b USING DESIGN to BUILD BRAND VALUE and CORPORATE INNOVATION  |c BRIGITTE BORJA DE MOZOTA 
264 # 1 |a NEW YORK  |b ALLWORTH PRESS  |c 2003 
264 # 4 |c ©2003 
300 # # |a vi, 281 pages  |b illustrations  |c 23 cm 
336 # # |a text  |2 rdacontent 
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338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references (p. 261-275) and index. 
520 # # |a Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What's more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.• Copublished with the prestigious Design Management Institute in Boston • Features case studies from leaders in design and marketing management. 
526 0 # |a AMT750  |b AD771  |5 AD 
526 0 # |a Design Project Management and Organization  |b Sarjana Sejarah Seni dan Pengurusan Kebudayaan  |5 Faculty of Art and Design 
650 # 0 |a Manufacturing processes 
650 # 0 |a Design, Industrial 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=763773 
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