DESIGN MANAGEMENT USING DESIGN to BUILD BRAND VALUE and CORPORATE INNOVATION

• Main Author: Borja de Mozota, Brigitte (Author)
• Format: Manuscript Book
• Language: English
• Published: NEW YORK ALLWORTH PRESS 2003
• Subjects: Manufacturing processes; Design, Industrial
• Online Access: Click Here to View Status and Holdings.
• Physical Description: vi, 281 pages illustrations 23 cm
• Bibliography: Includes bibliographical references (p. 261-275) and index.
• ISBN: 9781581152838; 1581152833

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What's more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.• Copublished with the prestigious Design Management Institute in Boston • Features case studies from leaders in design and marketing management.