DESIGN MANAGEMENT USING DESIGN to BUILD BRAND VALUE and CORPORATE INNOVATION
Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in...
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| Format: | Book |
| Language: | English |
| Published: |
NEW YORK
ALLWORTH PRESS
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What's more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.• Copublished with the prestigious Design Management Institute in Boston • Features case studies from leaders in design and marketing management. |
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| Physical Description: | vi, 281 pages illustrations 23 cm |
| Bibliography: | Includes bibliographical references (p. 261-275) and index. |
| ISBN: | 9781581152838 1581152833 |
Manufacturing processes for design professionals