Designing health communication campaigns what works?

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Bibliographic Details
Main Author:	Backer, Thomas E.
Other Authors:	Rogers, Everett M., Sopory, Pradeep
Format:	Unknown
Published:	Newbury Park, Calif. Sage 1992
Subjects:	Mass media Health Education > organization & administration Health Promotion > organization & administration
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-75219
020	#	#	\|a 0803943326
090	0	0	\|a WA525 \|b B126d 1992
100	1	#	\|a Backer, Thomas E.
245	1	0	\|a Designing health communication campaigns \|b what works? \|c Thomas E. Backer, Everett M. Rogers, Pradeep Sopory
260	#	#	\|a Newbury Park, Calif. \|b Sage \|c 1992
300	#	#	\|a xv, 181 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references (p. 177-179).
650	#	0	\|a Mass media
650	#	0	\|a Health Education \|x organization & administration
650	#	0	\|a Health Promotion \|x organization & administration
700	#	#	\|a Rogers, Everett M.
700	#	#	\|a Sopory, Pradeep
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=75219
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00700##a0011.2.2\|\|01700##a0011.2.2\|\|