Designing health communication campaigns what works?

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Bibliographic Details
Main Author:	Backer, Thomas E.
Other Authors:	Rogers, Everett M., Sopory, Pradeep
Format:	Unknown
Published:	Newbury Park, Calif. Sage 1992
Subjects:	Mass media Health Education > organization & administration Health Promotion > organization & administration
Online Access:	Click Here to View Status and Holdings.
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