Competitive positioning the key to market success

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Bibliographic Details
Main Author:	Hooley, Graham J
Other Authors:	Saunders, John A. 1946
Format:	Book
Published:	Hemel Hempstead, Hertfordshire Englewood Cliffs,N.J. Prentice-Hall International 1993
Subjects:	Strategic planning Competition Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-74750
020	#	#	\|a 0131555995
090	0	0	\|a HF5415.13 \|b .H668 1993
100	1	#	\|a Hooley, Graham J
245	1	1	\|a Competitive positioning \|b the key to market success \|c by Graham Hooley and John Saunders
260	#	#	\|a Hemel Hempstead, Hertfordshire \|a Englewood Cliffs,N.J. \|b Prentice-Hall International \|c 1993
300	#	#	\|a x, 260 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Strategic planning
650	#	0	\|a Competition
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Saunders, John A. \|d 1946
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=74750
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam