Competitive positioning the key to market success

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Bibliographic Details
Main Author:	Hooley, Graham J
Other Authors:	Saunders, John A. 1946
Format:	Book
Published:	Hemel Hempstead, Hertfordshire Englewood Cliffs,N.J. Prentice-Hall International 1993
Subjects:	Strategic planning Competition Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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