Competitive positioning the key to market success
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| Main Author: | |
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| Other Authors: | |
| Format: | Unknown |
| Published: |
Hemel Hempstead, Hertfordshire Englewood Cliffs,N.J.
Prentice-Hall International
1993
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | x, 260 p. ill. 23 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0131555995 |
Competitive marketing strategy 
Marketing Strategy and Competitive Positioning