Marketing Research AN APPLIED ORIENTATION
This text has already proven its worth as one of the most successful in the field, with well over 140 universities using it in the United States, translation into five languages, and four different English language editions. This text is unsurpassed in presenting the fundamentals that allow you to...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Pearson/Prentice Hall
2004
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| Edition: | Fourth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This text has already proven its worth as one of the most successful in the field, with well over 140 universities using it in the United States, translation into five languages, and four different English language editions. This text is unsurpassed in presenting the fundamentals that allow you to become researchers and intelligent users of research. The real-life examples bring you closer to the world businesspeople face daily. At every step, you can relate to the ongoing Department Store Project and to the practical vignettes that bring the educational material to a realistic and practical level. |
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| Physical Description: | xxix, 713 pages illustrations 28 cm 1 CD-ROM |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780131217294 0131217291 |
Marketing Research an applied orientation