Marketing Research AN APPLIED ORIENTATION

This text has already proven its worth as one of the most successful in the field, with well over 140 universities using it in the United States, translation into five languages, and four different English language editions. This text is unsurpassed in presenting the fundamentals that allow you to...

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Bibliographic Details
Main Author: Malhotra, Naresh K. (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ Pearson/Prentice Hall 2004
Edition:Fourth Edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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