Handbook of marketing scales multi-item measures for marketing and consumer behavior research

Handbook of marketing scales multi-item measures for marketing and consumer behavior research

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Bibliographic Details
Main Author: Bearden, William O. 1945-
Other Authors: Netemeyer, Richard G. 1956-, Mobley, Mary F
Format: Book
Published: Newbury Park, Calif. Sage Publications 1993
Subjects:
Marketing research
Consumer behavior > Research
Online Access:Click Here to View Status and Holdings.
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