Handbook of marketing scales multi-item measures for marketing and consumer behavior research

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Bibliographic Details
Main Author:	Bearden, William O. 1945-
Other Authors:	Netemeyer, Richard G. 1956-, Mobley, Mary F
Format:	Unknown
Published:	Newbury Park, Calif. Sage Publications 1993
Subjects:	Marketing research Consumer behavior > Research
Online Access:	Click Here to View Status and Holdings.
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