Handbook of marketing scales multi-item measures for marketing and consumer behavior research
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| Other Authors: | , |
| Format: | Book |
| Published: |
Newbury Park, Calif.
Sage Publications
1993
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-74541 | ||
| 020 | # | # | |a 0803951558 |
| 090 | 0 | 0 | |a HF5415.3 |b .B323 1993 |
| 100 | 1 | # | |a Bearden, William O. |d 1945- |
| 245 | 1 | 1 | |a Handbook of marketing scales |b multi-item measures for marketing and consumer behavior research |c William O. Bearden, Richard G. Netemeyer, Mary F. Mobley |
| 260 | # | # | |a Newbury Park, Calif. |b Sage Publications |c 1993 |
| 300 | # | # | |a xii, 352 p. |c 29 cm |
| 500 | # | # | |a "Published in cooperation with the Association for Consumer Research." |
| 504 | # | # | |a Includes bibliographical references. |
| 650 | # | 0 | |a Marketing research |
| 650 | # | 0 | |a Consumer behavior |x Research |
| 700 | 1 | # | |a Netemeyer, Richard G. |d 1956- |
| 700 | # | # | |a Mobley, Mary F |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=74541 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Handbook of marketing scales multi-item measures for marketing and consumer behavior research