Handbook of marketing scales multi-item measures for marketing and consumer behavior research
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Main Author: | |
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Other Authors: | , |
Format: | Book |
Published: |
Newbury Park, Calif.
Sage Publications
1993
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Item Description: | "Published in cooperation with the Association for Consumer Research." |
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Physical Description: | xii, 352 p. 29 cm |
Bibliography: | Includes bibliographical references. |
ISBN: | 0803951558 |