Handbook of marketing scales multi-item measures for marketing and consumer behavior research

Saved in:
Bibliographic Details
Main Author: Bearden, William O. 1945-
Other Authors: Netemeyer, Richard G. 1956-, Mobley, Mary F
Format: Book
Published: Newbury Park, Calif. Sage Publications 1993
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Item Description:"Published in cooperation with the Association for Consumer Research."
Physical Description:xii, 352 p. 29 cm
Bibliography:Includes bibliographical references.
ISBN:0803951558