MARKETING CONCEPTS AND STRATEGIES

MARKETING CONCEPTS AND STRATEGIES

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In a field driven by change, instructors are steadfast about one remarkable text: Pride/Ferrell's Marketing-preferred for its up-to-date, progressive content and an outstanding suite of supplements. To maximize the text's core strength, the authors have revised concepts, features, and exa...

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Bibliographic Details
Main Authors: Dibb, Sally (Author), Simkin, Lyndon (Author), Pride, Willian M. (Author), Ferrell, O.C (Author)
Format: Book
Language:English
Published: Boston Houghton Mifflin 1994
Edition:SECOND EUROPEAN EDITION
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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