Electronic media programming strategies and decision making

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Bibliographic Details
Main Author:	Carroll, Raymond L
Other Authors:	Davis, Donald M
Format:	Book
Published:	New York McGraw-Hill 1993
Series:	McGraw-Hill series in mass communication
Subjects:	Broadcasting > Planning > United States Radio programs > Planning > United States Television programs > Planning > United States
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0070102988
090	#	#	\|a PN1990.83 \|b .C37 1993
100	#	#	\|a Carroll, Raymond L
245	#	#	\|a Electronic media programming \|b strategies and decision making \|c Raymond L. Carroll, Donald M. Davis
260	#	#	\|a New York \|b McGraw-Hill \|c 1993
300	#	#	\|a xii, 532 p. \|b ill. \|c 25 cm
490	#	#	\|a McGraw-Hill series in mass communication
504	#	#	\|a Includes bibliographical references (p. 506-511) and index.
650	#	0	\|a Broadcasting \|x Planning \|z United States
650	#	0	\|a Radio programs \|x Planning \|z United States
650	#	0	\|a Television programs \|x Planning \|z United States
700	#	#	\|a Davis, Donald M
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=73260
964	#	#	\|c BOK \|d 01
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