Electronic media programming strategies and decision making

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Bibliographic Details
Main Author:	Carroll, Raymond L
Other Authors:	Davis, Donald M
Format:	Book
Published:	New York McGraw-Hill 1993
Series:	McGraw-Hill series in mass communication
Subjects:	Broadcasting > Planning > United States Radio programs > Planning > United States Television programs > Planning > United States
Online Access:	Click Here to View Status and Holdings.
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