Electronic media programming strategies and decision making

Electronic media programming strategies and decision making

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Bibliographic Details
Main Author: Carroll, Raymond L
Other Authors: Davis, Donald M
Format: Unknown
Published: New York McGraw-Hill 1993
Series:McGraw-Hill series in mass communication
Subjects:
Broadcasting > Planning > United States
Radio programs > Planning > United States
Television programs > Planning > United States
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 532 p. ill. 25 cm
Bibliography:Includes bibliographical references (p. 506-511) and index.
ISBN:0070102988

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