Advances in Advertising Research (Vol. III) Current Insights and Future Trends
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing num...
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| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Wiesbaden, Germany
Springer Gabler
2012
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| Series: | European Advertising Academy
volume 3 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network |
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| Physical Description: | xii, 432 pages illustrations 21 cm. |
| Bibliography: | Includes bibliographical references |
| ISBN: | 9783834942906 3834942901 |
Advertising research theory and practice