Managing brand equity capitalizing on the value of a brand name

Managing brand equity capitalizing on the value of a brand name

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Bibliographic Details
Main Author: Aaker, David A.
Format: Book
Published: New York Free Press 1991
Subjects:
Brand name products > Valuation > Management
Intangible property > Valuation > Management > United States
Online Access:Click Here to View Status and Holdings.
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