Managing brand equity capitalizing on the value of a brand name

Saved in:

Bibliographic Details
Main Author:	Aaker, David A.
Format:	Book
Published:	New York Free Press 1991
Subjects:	Brand name products > Valuation > Management Intangible property > Valuation > Management > United States
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet