Managing brand equity capitalizing on the value of a brand name
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| Main Author: | |
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| Format: | Unknown |
| Published: |
New York
Free Press
1991
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiii, 299 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references (p. 277-287) and index |
| ISBN: | 0029001013 |
Building strong brands