Advertising worldwide concepts, theories, and practice of international, multinational, and global advertising

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Bibliographic Details
Main Author:	Mooij, Marieke K. de 1943-
Other Authors:	Keegan, Warren J
Format:	Book
Published:	New York Prentice Hall 1991
Subjects:	Advertising media planning Advertising
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-70642
020	#	#	\|a 0134718976
090	0	0	\|a HF5823 \|b .M48 1991
100	1	#	\|a Mooij, Marieke K. de \|d 1943-
245	1	1	\|a Advertising worldwide \|b concepts, theories, and practice of international, multinational, and global advertising \|c Marieke K. de Mooij, with Warren J. Keegan
260	#	#	\|a New York \|b Prentice Hall \|c 1991
300	#	#	\|a xvi, 440 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Advertising media planning
650	#	0	\|a Advertising
700	1	#	\|a Keegan, Warren J
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=70642
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam