Advertising worldwide concepts, theories, and practice of international, multinational, and global advertising

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Bibliographic Details
Main Author:	Mooij, Marieke K. de 1943-
Other Authors:	Keegan, Warren J
Format:	Unknown
Published:	New York Prentice Hall 1991
Subjects:	Advertising media planning Advertising
Online Access:	Click Here to View Status and Holdings.
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