Advertising worldwide concepts, theories, and practice of international, multinational, and global advertising
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| Format: | Book |
| Published: |
New York
Prentice Hall
1991
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvi, 440 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0134718976 |
Advertising worldwide concepts, theories and practice of international, multinational global advertising