STRATEGY A MULTI-LEVEL, INTEGRATIVE APPROACH

STRATEGY A MULTI-LEVEL, INTEGRATIVE APPROACH

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The study of business strategy is at a crossroads. We have useful models for deciding what a company's strategy should be, and these analytical techniques are being refined and extended almost daily.

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Bibliographic Details
Main Authors:	Newman, William Herman 1909- (Author), Logan, James P. (Author), Hegarty, W. Harvey (Author)
Format:	Manuscript Book
Language:	English
Published:	Cincinnati, Ohio South-Western Pub. Co. 1989
Subjects:	Strategic planning Strategic planning > Case studies
Online Access:	Click Here to View Status and Holdings.
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Description
Summary:	The study of business strategy is at a crossroads. We have useful models for deciding what a company's strategy should be, and these analytical techniques are being refined and extended almost daily.
Physical Description:	xiv, 914 pages illustrations 24 cm
Bibliography:	Includes bibliographical references and index
ISBN:	0538800976 9780534980603